Target Audience

Our target audience for this film are young males. This is because young males are typically excited and intrigued by gangster conventions like violence and drugs. We questioned twenty young males from the ages of 18 to 24 about what they would expect from a gangster film with regards to props, costume, location and characters. The outcome was that most of the young men we surveyed all came up with expected similar responses to the questions. The majority expected offensive weapons and drugs to be featured in the prop list, urban, concealing clothing like hoodies and bandanas to be used, filmed in an urban location like a low profile warehouse/den or on the street and for characters to be streetwise and craving status and power.